US listed Conductor acquires ContentKing

Hoboken law firm (previously named: DVAN Advocaten) advised the founders of ContentKing in the cross-border acquisition of their company by Conductor, a US-based organic marketing technology company.

ContentKing, headquartered in the Netherlands with a development team in the Czech Republic, has built a leading platform for real-time SEO auditing, continuous website monitoring and alerting, and website change tracking. The company brings together a diverse team of marketers, developers, and designers, combining technical innovation with a pragmatic, client-focused approach to digital marketing software.

Conductor is a US-based organic marketing technology company that helps brands grow their digital presence through software and services centred on customer-first marketing. With a strong focus on empowering brands to translate their expertise into impactful marketing, Conductor has established itself as a prominent player in the organic marketing technology space.

The acquisition of ContentKing significantly enhances Conductor's product capabilities, adding real-time SEO monitoring and change tracking to its platform. The combination creates a more comprehensive suite of tools for brands seeking to optimise their digital presence and respond swiftly to changes in the online environment.

Tom van Dijk and Nathalie van Hellenberg Hubar acted as legal advisers to the sellers, working in close collaboration with Wuersch & Gering LLP, New York, as US counsel.